Behind one-of-a-kind brands
We don't guess. We model. Every decision is grounded in data, from product to paid media to logistics. We build the systems that turn brands into scalable businesses.
Behind one-of-a-kind brands
The difference is what we measure ourselves against. Not deliverables. Not impressions. Not creative awards. We measure ourselves against your revenue, your ROAS, your CAC. That changes everything about how we work.
We model unit economics before spending a single euro on ads. Every channel, every creative, every campaign starts with a financial hypothesis, not a hunch.
We think like founders and operate like a growth team. We don't hand off a strategy deck and disappear. We're in the account, in the data, and in the numbers weekly.
Every creative decision is tied to a performance hypothesis. Visuals, copy, and structure are all tested against measurable outcomes. We don't make things pretty. We make things convert.
One campaign doesn't build a brand. We build the infrastructure (funnels, logistics, positioning, channels) that makes growth repeatable and predictable over time.
Like a fingerprint,
your brand has a
unique story. We read
it in the data.
We're not here to create the most beautiful brand in the room. We're here to build the most profitable one. Those two things can coexist, but only when strategy comes first.
OBBA works with a small number of brands at a time. That's intentional. Every client gets our full strategic attention, our weekly presence in the numbers, and a team that cares about the outcome as much as you do.
We move as part of your team, always one step ahead, always anchored to what the data is telling us.
We improve what's inside the box. Packaging, positioning, formulation, compliance, logistics: we elevate the offer so the economics work before you scale.
Meta, TikTok, Amazon: performance campaigns grounded in unit economics. Every euro tracked against ROAS, CAC, and contribution margin. No vanity metrics, ever.
Shopify stores built to convert, not to impress. Conversion-first architecture, multi-language, GDPR-compliant, optimised for European buyers.
Retail, online, B2B, marketplaces: growth happens when all channels are aligned. We build the system, not just the individual channel.
We took Biophenolics from a product with no online channel to a validated, multichannel EU brand. Here's exactly what the data looked like.
Launched DTC to test EU product-market fit before committing to full logistics infrastructure.
Shopify, Amazon FBA Europe, 3PL logistics, packaging adaptation, VAT compliance.
Aggregated ROAS to 3.1× across all channels through performance creative and funnel optimisation.
OBBA operates across two of the world's most important consumer markets. Whether you're a Chinese brand entering Europe, or a European brand entering China, we have a dedicated, data-led path for you.
Explore Going GlobalWe work with a small number of brands at a time. Tell us about yours. We'll tell you honestly if we can move the needle.
